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It’s hard to pay more for the speedy but highly skilled person, simply because there’s less effort being observed
Two researchers once did a study in which they asked people how much they would pay for data recovery
They found that people would pay a little more for a greater quantity of rescued data, but what they were most sensitive to was the number of hours the technician worked
When the data recovery took only a few minutes, willingness to pay was low, but when it took more than a week to recover the same amount of data, people were willing to pay much more
Think about it: They were willing to pay more for the slower service with the same outcome
Fundamentally, when we value effort over outcome, we’re paying for incompetence
Although it is actually irrational, we feel more rational, and more comfortable, paying for incompetence